About 401k Squared – Your 401k Advisor
We are a three-time nominee for PLANSPONSOR’S® Retirement
Plan Advisor Team of The Year award...
The award included
input drawn directly from plan sponsors
whose 401k programs benefit from these
services.
Input included the ability to demonstrate an impact in plan participation,
deferral rates, cost savings and/or service enhancements.
Our firm was also recognized in the “Most successful retirement
plan advisers” edition of PLAN
ADVISOR™ magazine for achieving
an average plan participation rate of 80%
or more. We were also acknowledged for
have 10% or more of our business in Defined
Benefit plans.
Acting as a fiduciary advisor, we look
at your needs as a plan sponsor and combine it with our expertise
to provide you with a retirement plan solution that results in the
most effective qualified plan for your company.
401k Squared is part of Retirement Plan Advisory Group. RPAG
is a professional alliance of accomplished
advisors that demands and delivers a higher-level
of strategies,
systems and services for
qualified and nonqualified plan sponsor
clients.
With billions of assets under advisement, we are part of one of the largest independent
retirement plan consulting firms in America.
Our plan sponsors rank within the Fortune 1000, mid-market and emerging
growth companies—publicly,
privately and closely held—from medical, technology and food
to manufacturing, professional services,
entertainment/arts and beyond.
Two hundred independent advisors—at the top of our
profession—have joined forces to take advantage of our unique
perspective, strategic approach and expertly crafted system for
investment analysis, benchmarking, plan support and communication.
Efficient solutions driven by full accountability. That's
how we protect plan sponsors from fiduciary
liability, while guiding participants to reach retirement goals. Two
reasons why plan sponsors consistently report positive outcomes.
Our Consultants
Richard L. Behr, Jr., AIF®, PRP®
Rich is a Partner with 401k Squared. He was recently recognized as one of Denver's 2009 FIVE STAR Best in Client Satisfaction Wealth Managers, as seen in 5280 magazine as well as Coloradobiz. For over
30 years, he has helped individuals, families and entrepreneurs
create and manage their assets.
Rich earned a Master’s degree in Finance with Emphasis in
Securities Analysis at the University
of Colorado, and has done postgraduate studies at the Wharton School
of Economics.
In addition, he has completed his CFP® designation (inactive)
and has been awarded his AIF® designation. The AIF® is the
first and only designation that illustrates
knowledge and competency in the area
of fiduciary responsibility. Rich also holds a PRP® designation,
the industry benchmark for measuring
retirement sales and service expertise,
and is currently completing his QPRC® through
the ASPPA organization.
Rich is a Board Member and Finance Chairman for The Rocky Mountain
College of Art & Design and also serves on the finance committee
of his local church. He is a member of the Economic Development
Group in the South Metro Chamber of Commerce and sits on
the Health Care Task Force, the Legislative Action Committee, and
the Renewable Energy Task Force for the Chamber.
While originally from Pennsylvania, Rich has lived in Colorado
for over 30 years. He and his wife, Linda,
live in Cherry Hills and have three children, Tre, Josh, and Morgan. In his spare
time, Rich enjoys fly fishing and hunting.
Amanda L. Arthur,
AIF®, PRP®
Amanda is a Partner with 401k Squared and brings over 13 years of industry experience to 401k Squared. She has been the catalyst behind developing and maintaining our unique processes for plan sponsors and participants. In addition to formulating the Client Experience protocols, Amanda also heads the Fiduciary Compliance department. The department ensures our plans’ fiduciaries are operating in accordance with ERISA and the plan document through education, diligence and process.
Utilizing her knowledge and experience in the qualified plan arena, Amanda has written various articles related to retirement planning and fiduciary issues and has most recently been published in the Denver Business Journal. As part of the 401k Squared team, she is a three-time nominee for PLANSPONSOR® magazine’s Retirement Plan Advisor Team of the Year award. She is also consistently listed annually in PLANADVISOR® magazine’s “Most Successful Retirement Plan Advisors” edition and has been nominated as one of The 401kWire’s 300 Most Influential Advisors in Defined Contribution for 2010.
Amanda has been awarded the Accredited Investment Fiduciary (AIF®) designation. The AIF® is the first and only designation that illustrates knowledge and competency in the area of fiduciary responsibility. She also received the PRP® designation, the industry benchmark for measuring retirement sales and service expertise, and has also qualified to sit for the CFP® examination. She is currently pursuing her QPFC® credential through the ASPPA organization. Amanda earned her degree in Financial Services and Planning from Baylor University. While at Baylor, Amanda was a letter winner on the Lady Bear Basketball and Track teams.
She has been involved with the Gold Crown Foundation, coaching the Columbine Girls Basketball Team for the past two years. She is also an active member of the South Metro Chamber, serving on the Leadership Committee for the Helping Young Professionals Excel (HYPE) group.
Amanda lives in Highlands
Ranch with her husband, David. As avid outdoor enthusiasts, they can be found year-round on the slopes, in the streams, and out in the backcountry enjoying all the activities Colorado has to offer.
Grant M. Whiteside, MBA, CRPS
Grant brings 25 years of global financial experience as a Partner with 401k Squared after a long successful career on Wall Street. He specialized in equities, fixed income, real estate and foreign exchange as the Managing Director in charge of Global Foreign Exchange for Lehman Brothers. Grant also served as CEO of Aurora Loan Services where he managed a workforce of over 3000 employees.
Given his extensive experience investing and managing risk in a variety of markets, Grant leads our Investment Analysis team in the selection and monitoring of investments inside our qualified plans. He is a frequent speaker on financial and retirement issues and has also been published in the Denver Business Journal. Grant earned the
CHARTERED RETIREMENT PLANS SPECIALIST designation from the
College for Financial Planning®. He received an undergraduate degree in Economics and History from Ohio Wesleyan University and earned his MBA in Finance at Columbia University.
He serves on the Board of Trustees at Ohio Wesleyan University and is an active member of the Finance Committee and the Academic Affairs Committee. Additionally, he is a member of the West Middle School Accountability Committee and is a member of the Mullen High School Steering Committee..
Grant coaches an under-10 Girls soccer team and lives in Cherry Hills with his wife, Marie, and their five children.
Our Staff

Heather Lindsey
Heather heads our Client Service Center for our qualified plans and supports the Marketing and Fiduciary Compliance departments.
She has worked in multiple industries supporting Creative Directors and Executives in the Marketing and Advertising industry and most recently in the Mortgage industry. With this experience she brings a standard of professionalism, customer service and a sense of prioritization, detail and organization that is desired to serve our clientele.
Heather was recently awarded, by her peers, a certificate for outstanding involvement with the Junior League of America.
She and her husband, Wayne, live in Littleton with their three children.
What Makes Us Different as Your 401k Advisor to Manage
Your 401k Program
401k Squared is a fee-based, independent
firm.
This
means we do not operate on a commission
basis, nor do we represent only one company
and its products. Our fees are in direct
correlation to the plan’s
account value at the end of the quarter
so our only objective is to ensure the
participants are making the most money
possible. It is a win-win situation for
both parties.
Because we are independent advisors, we have the ability
to draw on the products and services from virtually every retirement
plan vendor in the market. This allows us to discover exactly
what it is you need, and then go into the marketplace and find the
best solution to meet that need.
While most advisors offer retirement planning as just another
item in a long list of services, we are specialists that focus specifically
on the qualified plan arena. Given the fact that there
are so many nuances involved in offering and maintaining a plan,
it makes sense to have an expert, rather than a generalist, managing
your company’s retirement future.
We look forward to seeing how we can make a
difference for you.
Give us a call today at 303-797-1401 to schedule your
401k initial consultation!